Paid media for ambitious businesses and service businesses across the GTA: Google Search and Meta (Instagram/Facebook) campaign architecture, conversion tracking, and budget discipline tuned to Toronto CPMs — measured on booked consultations, not impressions.
Usually around $1,500 to $2,000 per month in media spend to start. Below that, the platforms cannot gather enough conversion data to optimise and results stay inconsistent. If your budget is tighter, the better first investment is Google Business Profile, reviews and response speed — none of which carry media cost.
Google, if you have to choose one. It reaches people actively searching for a treatment right now, so lead quality is higher. Meta creates demand and builds recognition but reaches people who were not looking. Most businesses do best running both, with different expectations of each.
Almost always something after the click rather than the campaign itself. The most common cause is response time — in a market where customers message several businesses at once, the first substantive reply usually wins. The second is a landing page that does not answer the questions the ad raised.
We build the creative to pass from the start. Meta restricts before-and-after imagery and direct treatment claims, and a repeatedly rejected account can end up limited. Framing that works — practitioner hands, devices, texture, process — is a production decision, not something to fix in the ad copy afterwards.
Cost per booked consultation and revenue per customer. Not impressions, clicks or follower growth. If a report leads with reach and never mentions bookings, it is measuring the wrong thing.
Boostan Group — Toronto · Montreal · Dubai · Los Angeles · info@boostangroup.com